Salesforce World Tour | London

Sponsorship Prospectus London, England June 6, 2024

Grow Your Business at Salesforce World Tours Salesforce World Tour is a series of one day events happening in person around the globe, and streaming on Salesforce+. Don’t miss the chance to discover, alongside Salesforce customers and prospects, how trusted AI can transform customer experiences. Join us to share stories of the latest product innovations and help our joint customers understand how AI is changing the game across industries. Get inspired for what lies ahead, empowering our community with the very latest, exciting innovations to succeed now. Become a World Tour sponsor to showcase your solutions and services.

The Impact of World Tours Access to Lead Lists Salesforce+ Viewers Theater and Breakout Sessions 1:1 Meetings with Customers

Opens Fullscreen

Subject to Change World Tour London Event Programming Thursday June 6

Job Level Staff Level 33% Manager Level 31% Director 23% VP 7% C Level 6% Relationship Our World Tour London Job Function Sales 29% Attendees are One of a Kind IT 25% 25% 75% Marketing 16% Prospects Customers Service 7% Projected Audience General Management 7% Consulting 6% 10,000 Operations 4% Finance, Admin & Other 6% Job Level Industries Job Function Industries High Tech 30% 29% Sales High Tech 30% Staff Level 33% Professional Services 14% Professional Services 14% IT 25% Comms & Media 10% Comms & Media 10% Manager Level 31% Retail & Consumer Goods 9% Marketing 16% NGO and Education 8% Retail & Consumer Goods 9% 31% 23% Manufacturing, Auto & Energy 7% Director Service 7% NGO and Education 8% Financial Services 6% Manufacturing, Auto & Energy 7% Travel Transport & Hospitality 6% General Management 7% VP 7% Healthcare & LifeSciences 4% Financial Services 6% Consulting 6% Public Sector 3% C Level 6% Travel Transport & Hospitality 6% Engineering, Construction & Real Estate 3% Finance, Admin & Other 6% Healthcare & Life Sciences 4% Operations 4% Public Sector 3% Engineering, Construction & Real Estate 3% Source: World Tour London 2023

Hear from our World Tour London Sponsors Sponsor Sentiment Sponsor Value Sponsor Satisfaction The event management team were amazing at getting back to questions and queries in a timely manner and were always happy to assist. The day itself was incredible with a lot of opportunity for my % % team to network with current clients and new. Was amazing being 89 94 surrounded and seeing the whole ecosystem working together! found the package of WT London sponsors felt benefits to be highly the event met their The array of prospective clients was amazing. marketing objectives valuable The customers were generally interested in seeing new technologies and would consider purchasing them. Overall how satisfied are you with your How would you rate the value of your participation in Salesforce World Tour London? sponsorship package? 4.11 out of 5 4.44 out of 5 Source: World Tour London 2023

World Tour London Sponsorship Packages INNOVATOR GROUNDBREAKER NAVIGATOR 14 Available 66 Available By Approval Application Subject to Approval £84,000 £52,000 £22,500 Position your brand at the highest level Reach the right audience and build Get inspired, learn and have fun all as a category leader and trusted your brand through engaging on-site while creating new business resource through thought leadership presence and meaningful face-to-face opportunities and driving awareness and targeted engagement. conversations with customers. for your brand. Pricing excludes relevant taxes

London Sponsorship Packages NAVIGATOR INNOVATOR GROUNDBREAKER Sponsorship Packages Event Access Tickets to attend in-person experience 16 10 5 (inclusive of staff and speaker(s)) Passes for sponsor CXO to attend Executive Experience 2 1 Campground Presence Turnkey standard lounge or ability to create structure from a kit of ◉ parts (20 ft x 20 ft ) Turnkey kiosk 3-Sided 1-Sided Customizable panels within kiosk 3 1 Monitor 2 1 Power and internet ◉ ◉ ◉ Hightop table & chairs 1 Lead retrieval devices 4 3 1

London Sponsorship Packages NAVIGATOR INNOVATOR GROUNDBREAKER Sponsorship Packages Event Access (1) 20 minute Breakout Session ◉ (ability to scan during session) (1) 20 minute Theater Session ◉ (ability to scan during session) Web Clickable sponsor logo inclusion on event webpage ◉ ◉ ◉ Meeting Space Host customers and prospects in a private room in the London ◉ Suite. The London Suite is located adjacent to the lower campground and provides boardroom seating for 20. Branded signage and basic audio visual is included. Catering and additional audio visual at Sponsors expense.

London Sponsorship Packages NAVIGATOR INNOVATOR GROUNDBREAKER Sponsorship Packages Leads Access to pre-event attendee list ◉ ◉ ◉ (Provided one time, 2 weeks prior to event. Personal contact information not included. Includes: company name, industry and estimated job level, when applicable) Note: job level data is not provided by registrants but is generated via Salesforce analysis. We can’t guarantee that estimated job levels are accurate. Access to general attendee opt-in list from on-site registrants ◉ ◉ Access to leads from content sessions ◉ ◉ (Sponsor responsible for scanning) Access to leads from on-site footprint ◉ ◉ ◉ (Sponsor responsible for scanning)

London Sponsorship Packages NAVIGATOR INNOVATOR GROUNDBREAKER Sponsorship Packages Additional Marketing Assets Co-Marketing Kit ◉ ◉ ◉ (Access to approved event marketing materials to use for own promotion) Logo inclusion in “Thank You” slide during Keynote - in person ◉ ◉ (1 slide/level) Logo inclusion in “Thank You” slide in breakout sessions ◉ ◉ (1 slide/level) Logo inclusion in “Thank You” slide in Campground ◉ ◉ ◉ Mobile app inclusion ◉ ◉ ◉

London À La Carte Opportunities On-Site Marketing On-Site Marketing Assets Description Price Available Roaming Marketing Opportunity Have your brand ambassadors distribute sustainable £3,000 Multiple giveaways to attendees in a pre-approved high traffic location for 30 minutes. Lead retrieval device included. Salesforce + Emcee Interview Showcase a customer or executive via an interview with our £6,000 2 on-site event emcee broadcast live on Salesforce+ to our online audience. Two large hospitality spaces available offering flexible options Hospitality Spaces & Lounge Pricing starts at £20,000 3 for meetings, demos and onsite branding, , and one opportunity to create your own custom lounge to socialize with delegates inside the event space. Contact your sponsorship manager for more information on these unique experiences. Private space accessible via elevator from the Campground. Back of House Rooms £5,000 Multiple Seating for 5 - basic rooms with no windows, suitable for demos, team meetings and closing conversations. Branded signage and basic A/V included. Catering at sponsors expense. Host meetings steps away from ExCel in a beautiful hotel Aloft Hotel Tactic Meeting Rooms £7,000 Multiple setting. Boardroom seating for 10. Branded signage and basic A/V included. Catering at sponsors expense. *A la Cartes may be purchased as an add-on to any booth package.

London À La Carte Opportunities Food & Beverage Assets Description Price Available Espresso Tricycle Barista made to order 250 servings from full selection of £8,700 1 coffees (including decaf), speciality teas and hot chocolates and choice of Monin flavored syrups. Sponsorship will include catering, server, branding and the opportunity to meet and scan attendees in line. Lead retrieval device included. Waffle Tricycle Sponsorship includes freshly made waffles and choice of £7,200 1 toppings served on biodegradable paper plate with wooden cutlery. Seves 250. Sponsorship will include catering, server, branding and the opportunity to meet and scan attendees in line. Lead retrieval device included. Pick n Mix Tricycle 250 servings of a choice of 15 sweets served in colorful bags. £6,700 1 Sponsorship includes catering, server, branding and the opportunity to meet and scan attendees in line. Lead retrieval device included. Popcorn Stand Sponsorship includes freshly made sweet or salty popcorn £7,700 1 served in striped cones. Seves 800. Sponsorship will include catering, server, branding and the opportunity to meet and scan attendees in line. Lead retrieval device included. *A la Cartes may be purchased as an add-on to any booth package.

London À La Carte Opportunities Food & Beverage Assets Description Price Available Donuts Tricycle Freshly made mini doughnuts and choice of sauces served £7,200 1 on bamboo boats. Serves 250. Sponsorship will include catering, server, branding and the opportunity to meet and scan attendees in line. Lead retrieval device included. Fresh strawberries covered in British cream served in Strawberries & Cream £7,700 1 recyclable tubs and biodegradable spoons. Serves 100. Sponsorship will include catering, server, branding and the opportunity to meet and scan attendees in line. Lead retrieval device included. 100 servings of La Gioiosa Prosecco served in glass or plastic Prosecco Station £7,700 1 flutes to be served during the Networking Reception. Sponsorship will include catering, server, branding and the opportunity to meet and scan attendees in line. Lead retrieval device included. 100 servings of caramelized roasted peanuts. Sponsorship Roasted Nuts Tricycle £6,700 1 will include catering, server, branding and the opportunity to meet and scan attendees in line. Lead retrieval device included. *A la Cartes may be purchased as an add-on to any booth package.

London À La Carte Opportunities Food & Beverage Assets Description Price Available Candy Floss Tricycle Choice of 8 candy floss colours and flavours - 150 servings. £6,500 1 Sponsorship will include catering, server, branding and the opportunity to meet and scan attendees in line. Lead retrieval device included. Churros Tricycle Sponsorship includes freshly made churros and hot £7,000 1 chocolate served on bamboo boats. Serves 200 Sponsorship will include catering, server, branding and the opportunity to meet and scan attendees in line. Lead retrieval device included. *A la Cartes may be purchased as an add-on to any booth package.

London À La Carte Opportunities Food & Beverage Assets Description Price Available Chocolate Fountain 100 servings from a choice of milk, white or dark Belgium £7,500 1 chocolate. Selection of dippers including marshmallows, profiteroles and fresh strawberries. Sponsorship will include catering, server, branding and the opportunity to meet and scan attendees in line. Lead retrieval device included. Soft Ice Cream /Frozen Yogurt 100 servings of either soft serve ice cream or frozen yogurt - £6,500 1 various flavours and toppings available. Sponsorship will include catering, server, branding and the opportunity to meet and scan attendees in line. Lead retrieval device included. 100 servings of Sipsmith spirit (Gin/Vodka/Lemon Drizzle Sipsmith Gin £7,500 1 Gin/Sloe Gin) served with Fever-Tree mixer and limes during the Networking Reception. Sponsorship will include catering, server, branding and the opportunity to meet and scan attendees in line. Lead retrieval device included. *A la Cartes may be purchased as an add-on to any booth package.

We start accepting contracts on Tuesday, February 6, 2024 at 9 a.m. PST / 5 pm GMT. To confirm your place please complete the FY25 Master Sponsorship Agreement and Event Order Form - linked below. You may submit via Docusign or send direct to [email protected] when sales open on Tuesday February 6th. Early submissions will be void and we respectfully ask that you avoid multiple submissions. Groundbreaker and Innovator sponsorships are by request and will be approved prior to confirmation. To apply for Groundbreaker sponsorship, please submit an Event Order Form for Navigator sponsorship indicating your preference for Groundbreaker. To apply for Innovator sponsorship, please submit an Event Order Form for Groundbreaker sponsorship indicating your request for Innovator. FY25 Master Sponsorship Agreement (Please note the only change to terms in the FY25 Master Sponsorship Agreement is an updated expiration date of December 31st 2025. ) World Tour London Order Form